Amelia

AMELIA ROGERS AT TASSANI COMMUNICATION TASSANI COMMUNICATIONS Tassani communication was lay out by whirl Tassani in 1980. it was Chicago based company and started to can advertising , public relations , direct marketing , sales promotions and brilliant desing. Tassani communication was different from other traditional advertising chest. according to sally tasani advertising wasnt more valuable than public relations , sals promotions or direct marketing . according to her it was just a true gear up in 1990s . n 1984 ,tassani communication recognized the fastest increase company in the united states . sally tassani hired jim paglia who had worked in a large companies and he was very experienced person . after(prenominal) he started to work attassani communication, he introduced eight step process. Both Sally Tassani and Jim paglia believed that the closely profitable competitors maintained a balanced portfolio of accounts which is based on clienst. match to one executive per son sally and paglia were very smart ,bright and unattackable at what they were doing. im paglia was very nice to understand what clients need and sally was good at motivation and cares about business . sally was more agnatic and wants to reward employees jim is tougher . according to this employee jim and sally was completely different in blend inment but they have the same vision. Economic cris effected companies move. Tassani communication was coerce logoff because of clients budgets when economy started to recover.. tassani communications goal was 25$ million account to 35$ million in te next year . fter this move sally tassani and jim paglia divided their position in the company. sally tassani became ceo and chairperson ,paglia as the executive vice president and chief operator. In sparing depression in 1991 they had to let go many loyal employees . she expound this situation that tassani communication reacted a part at which they needed pot with a sophistication abo ut their business. she thought that company needed commonwealth to manage their . ORGANIZATIONAL STRUCTURE AND THE CREATIVE PROCESSTassani communiation organized to be unconditioned organization to support the integrated philosophy. Each department in the agency was operated as a separate profit center. How is the creative process originative process with clients would began ally Tassani or theatre director brought account to the agency. Account director advises to creative director and creative director begin brain storming with the . after all these process ideas goes to paglia and he choose the best one.