Business Research Methodology Essay Example | Topics and Well Written Essays - 1750 words

Business look Methodology - Essay ExampleThe objective of this look into proposal is to pick up and analyse factors affecting behaviour of consumers while purchasing products of Apple Company. In order to obtain all important(p) research data related to the company and various strategies implemented by the company, extensive secondary research has been done. The study will try to figure out the blood between factors affecting consumer behaviour and its relationship with purchasing decisions made by the consumers. The overall aim of the study has been divided into smaller objective and apiece objective has been studies thoroughly. The study has spendd both qualitative and quantitative method for data collection as rise up as data epitome. Primary data is collected through questionnaire as comfortably as focus group methods. Contents Contents 3 Introduction 4 Research Questions 5 lit Review 5 Research Methodology 6 Justification 6 Research Methods 6 Research Philosophy 6 Rese arch Approach 7 Research Strategy 8 Data order of battle Method 8 Data Analysis 9 Reference List 10 Introduction The use of computer tablets and smartphone has seen a dramatic increase in the recent past. Also, mobile applications have taken up the last spot in various gossips around mobile industry. Latest mobile applications companies such as Apple have revolutionalised the distribution of technologically advanced products. They have also become extremely unmistakable and one of the most profitable part of the company. For decades, consumers have been the most puzzling and complex factor for the trade and business professionals. Consumer behaviour, decision making processes, moderatenesss for various choices etc, have always been the topic of interest as well as awe for these marketers (Blackwell, Miniard and Engel, 2006). However, with the help of technology as well as various business analysis tools, marketers have been able to crack many of these puzzles. That is why the s tudy of consumer behaviour is one of the critical factors in every business strategy (Pride and Ferrell, 2012). The study of consumer behaviour considers various reasons such as situational, personal, social and psychological, reason for shopping products and services, buying and using them, becoming loyal customers and disposing them. Mobile communications have hugely wedge the way individuals and communities interact with each other and perform business. Smart phones have become a mustiness have item for executives and business professionals because the offering of smartphone ar more advances and versatile compared to regular mobile phones. some(prenominal) factors can be attributed to customers getting attracted to a particular product or service as well as switching from one product to another. These can be product quality, design and style and stick up services offered by the products (Hoyer and Macinnis, 2008). In case of mobile and technological products, competition is more intense. Availability of technology has made the competition tough and decreases the overall life of mobile products. Thus, companies now require to be evermore innovating in order to survive in the market. Consumer behaviour can also be affected by various other factors such as situational, psychological, personal, family and culture. Marketers try to find out the various trends so that they are able to reach their target customers in the most convenient and cost-effective way. Marketers also try